One master builder, a dedicated operating engine, and a warm dental pipeline — structured so the business grows past any single person. This is the plan, laid out plainly for the three of us.
Millwork, operatory fit-outs and full clinic builds for Calgary dental offices — then general construction as we expand.
Jonathan builds and runs the trade. Slade and Dmitry run operations and bring the work. Equal thirds.
Asset-light flat-pack model, a warm dental pipeline, and a builder who has already produced at scale.
A single dental clinic can be monetised across a whole ladder of work — and each rung makes the next easier to win. We supply our own cabinets inside every fit-out and build, so margin is captured twice on the same job.
The edge is the warm "in" to the dental sector. The flat-pack model keeps fixed overhead near $45k/yr — breakeven in roughly three jobs.
The business splits cleanly into the people who do the work and the people who run it and bring it in — the single point of failure that breaks most one-person trades shops is designed out from day one.
Three layers, stated plainly. He is paid for the work as he does it, protected by a floor, and shares profit equally as an owner.
A floor every month regardless of job timing — the income stability solo work never gave.
Per-project pay while Jonathan is personally doing the work, tiered by how hands-on it is. This phases out entirely once he builds a team (see Path).
An equal third of residual profit — the same share Slade and Dmitry each take. Computed live in Numbers.
All three partners split residual profit equally. Today Jonathan's premium is per-project pay for the work he personally performs. Once he builds a team he stops taking a cut of each project — that per-project pay is replaced by a higher fixed base salary, and he continues to share profits equally. See Path.
One assumption set, the whole arc. The chart shows how Jonathan is paid as revenue grows: the teal band is his cut of each project — watch it shrink to nothing as he hands the work to a crew, replaced by a fixed base salary, while his ⅓ profit share rides a far bigger pool. Drag the marker to any point.
Teal = a % of each project (gone once he's managing, not the tools). Blue = fixed base salary that grows in its place. Dark = his ⅓ of profit, identical to what Slade and Dmitry each take. The top of the stack is his total take.
Crew wages sit inside the ~30% margin. Each partner's ⅓ is identical; Jonathan also earns for the work and management he personally does.
His solo ~$3M proved the demand but wasn't repeatable. We hire skilled crews under him; he shifts from builder to manager. As he stops doing the work himself, he stops taking a per-project cut — his base salary steps up instead, and his equal ⅓ rides a far bigger profit pool. Same assumptions as the model above.
Does the work himself.
First hires; still builds, but leads and trains.
Off the tools — crews do the building.
Runs the company; crews + an office hire deliver.
At ~$10M: roughly $1.0M/yr to Jonathan and ~$815k/yr to each of you — the figures the model above lands on. Growth is good for everyone; nobody is asked to work for "future profit."
One master brand — Apex Build (apexbuild.ca) for general construction — entering dental-first under the same mark with a Clinical stamp (apexclinical.ca). "Apex" is both a dental term (the root apex) and a summit. Tap a concept to preview the mark.
Lead concept: Apex (peak mark, teal). Domains apexbuild.ca + apexclinical.ca both appear available — confirm at a registrar and run a trademark check before incorporating.
Figures are planning estimates for partner alignment, not guarantees. Confirm licensing, insurance and tax treatment with qualified Alberta professionals.